Isac Sport - News

2010-01-31 - KHL PLAYERS ENJOYS ISAC STICKS

Isac's composite hockey sticks are now being recognized by a growing number of elite players in all the major leagues accross Europe. The latest to discover Isac's SL and PM models are players in Russia from the KHL.

Isac's SL and PM sticks are already being used in the KHL and most recently in a game between Dinamo Riga and Magnitogorsk.

Denis Khlystov in Magnitogororsk had a PM stick specially made for him and after testing it in practice he didn't hesitate to use it in the game against Dinamo Riga. Former NHL player Marcel Hossa also tested the Isac stick in a practice with Dinamo Riga.

- 'Hossa and Khlystov really liked our stick, so we enjoyed the positive results and know we are heading in the right direction if we can satisfy players of their calibur.' says Jimmy Bräck who was alongside Mikael Karlberg and Jens Nielsen during their recent trip to Latvia. Isac was also visiting teams in other parts of Europe raising awareness of their brand.

- 'The next stop on Isac's road trip is a visit to the USA and Canada to visit a number of NHL players. We are also currently visiting many teams throughout Sweden as well. More and more teams are starting to realize what we can offer them and that we are committed to offering our customers only the best quality possible along with excellent service. This is what we want to be known for and pride ourselves in'. says Jimmy Bräck.

2010-01-22 - ISAC Sport goes STOMP!

ISAC Sport has teamed up with ‘STOMP’ a company in Canada that manufactures high quality goalie equipment that can be customized to fit every goalie’s need.

- “We feel very fortunate to have found a quality brand like STOMP which offers customized equipment for today’s goaltenders." “We think it is a perfect opportunity for STOMP to grow in Europe. They offer a very high quality product which we have had tested here in Sweden and received nothing but positive results.” says Jens Nielsen Manager of Sales in Western, Europe.

STOMP equipment is manufactured in Canada. STOMP is able to produce (start to finish) custom-made goalie equipment and is well known as a high end Canadian Manufacturer. STOMP address the concerns and issues of today's goaltender while creating ideas for superior protection, design and innovation. For more information visit their website for a full preview of what STOMP can offer at www.stompmfg.com.

“The equipment is really light and comfortable.” says Jens “The gloves we have with us are 3 different models they offer.

Goalkeeper Donald Ericsson has tested the equipment and he says “It feels really nice and comfortable. The equipment is made with goalies in mind.”

2009-12-16 - ISAC Sport Recruits Mikael Karlberg

Mikael "Challe" Karlberg is the newest addition to the Isac Sport team!
Challe is reunited with his former teammate Jens Nielsen. Both Jens and Challe played elite hockey together with Leksands IF in Sweden.
Challe has already started working at the ISAC offices in Rättvik, Sweden.

"It's fun to be back working in hockey again, it feels great to be able to talk hockey on the job!" says Michael.

Challe has also come out of retirement to play with Ludvika Hockey alongside Jens Nielsen and Magnus Hedlund.

"Yes, there will be a small comeback after Christmas, and I am looking forward to playing again, I think it will be really fun!" says Karlberg.

When Isac Sport acquired Challe they received a very prominent name in Swedish hockey and a very respected player in Leksand.

On 9 April 2009 Challe played his final game in a Leksand jersey. The match featured Leksand against Södertälje.
Mikael capitalized on a defensive penalty and tallied the 494th point in his career.
The chant of "Challe" could be heard by the Leksand faithful in his final match.

Challe has also begun training with Stick Fix to learn the dynamics of a composite stick and how to repair them.

"It is very interesting to learn about the construction of a stick and the best way to repair them so it does not affect the sticks performance." says Challe

Mikael Karlberg

Born in Västerås 1971.

Karlberg played his first game in the Swedish SEL in 1991-1992.

After a couple of seasons in Björklöven Umeå was Karlberg recruited to Leksands IF in 1995.

Lead scorer in SEL 2002-2003.

Karlberg has represented Sweden internationally seven times

2009-10-30 - ISACs Player's Model Sticks - a success

ISAC Sport continues to develop and expand their line of custom products and have had a great success this autumn with the introduction of their "PM-sticks".
– "Great sticks and not one has broken for me yet", says Emil Wikblom a senior player in Jonstorp who has been using his ISAC PM sticks for over two months now.

PM stands for 'Player's Model' – which means the players can design
their sticks exactly the way they want it. This includes colours, grip,
flex, curve and an added option for personalized design with team logo
as well.

The start of the 2009/2010 season ISAC launched its new stick the
'Isac Cobra Super Lite', which is now sold in stores around the world,
but much more exclusivly in Sweden. The Cobra Super Lite 'SL' was
tested during the 2008/2009 season with great success and was added to the ISAC line of stick products this season.
– "That stick performs and feels even better than the Easton S17, which is the stick I always thought was the best on the market until I tried the SL prototype last season", said Alexandre Jacques a player in Aalborg in the Danish Supreme series during the 2008/2009 season.

ISAC Sport decided not to rest on their laurels and took another big step forward with the introduction of their PM stick this season.
– "The PM stick gives teams and player's the freedom to design their own sticks with just about anything they can think of. We want to be a continually progressing company paying close attention to the demands of todays hockey market and each player's specific needs.", says Jimmy Bräck at the Isac Sport shop in Rättvik, Sweden. Emil Wikblom bought his sticks in August and has used them a minimum of 4 to 5 times a week for almost three months.

– "Not one has broken yet, which is a great feature of the stick and they have a nice feel to them as well!" says Emil.
PM sticks are also available to purchase through other retailers, but you have to buy a wider range of sticks and you do not have the freedom to determine the design on the sticks exactly the way you want and must adhere to a particular design.
– "Here at Isac Sport we have lowered our minimum order requirements for PM-sticks in order to cater to players playing at every level of hockey. Most other retailers you are restricted to a much higher minimum order requirement which costs alot more for the teams and player's." says Jimmy Bräck.

BY: FILIP PETTERSSON

2009-10-03 - Isac presents a goalie stick - in composite

ISAC Sport proudly presents their newest 100% composite goalie stick.
They have added a Jr., Int and Sr. models to their line up for players at all levels.

ISAC Sport has already received amazing feedback from players all across Sweden
and Canada. All the goalies using the stick so far are amazed that this incredible
lightweight stick is so amazingly responsive and durable.

One of the goal tenders from Falu IF hockey club in Sweden 'Kalle Ericsson' has been
using it so far this season and thinks that "It´s a great stick and so lightweight
which gives me better control of the puck. Probably the best stick I have ever used."
Kalle says.

ISAC Sport has been developing various high quality composite sticks for a
number of years now and continue to strive to produce the best possible product
being used in the market today.
ISAC Sport broadened its hockey operations this autumn and has now added PM (players model) sticks to their line up to accommodate the needs of all players.

ISAC Sports Vice President Jimmy Bräck has been recently quoted in an interview saying
"We are continuing to respond to the needs of the changing market offering high quality affordable products along with our pledge to offer the best possible service we can.
This is evident in the regular return of our customers every season as well as an increasing number of new customers!"

2009-07-08 - Summershop in Furudal

Right now we have outletprices on ISAC sticks and other hockeystuff in our summershop.
Be sure not to miss these great prices!

Also: check out our newly taken photos from the shop! - click to enlarge

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2009-03-15 – Trainees at the Isac/Stick Fix offices

Mattias Gudmundsson

Stick Fix has taken in two new trainees, Mattias Gudmundsson and Marcus Palmberg.
They have chosen Stick Fix/Isac Sport as part of their work experience program at their local high schools.
Both trainees are avid hockey players and hope to someday work in hockey once their playing careers have finished.
Once they signed their contract they began giving Colin Laforet and Jimmy Bräck some much needed help to finish off the remaining stick orders from the regular season here in Sweden.

Markus Palmberg

Isac Sport’s newest addition Jens Nielsen is also lending a hand in between his very busy schedule as Sales Manager for Isac Sport.
There is a lot of activity in the Isac/Stick Fix offices these days ‘which is a lot of hard work, but a lot of fun!’ says Vice President Jimmy Bräck.
With so much happening right now at Isac it will be very interesting to see what next season is going to bring.
‘We are expecting to see double or even triple the sticks next season on top of the continued growth of Isac’ ‘It will be a very exciting time for everyone connected to Stick Fix/Isac Sport!’ says Colin Laforet.

2009-02-22 - isac sells replacement blades

Isac Sport will now include replacement blades to our current line up of hockey products and they will soon be available for purchase in time for the 2009/2010 season.
Visit in our shop in Rättvik to see the newly arrived prototypes or you can inquire by phone at +46 (0) 76-1720810.
We will soon have pictures of all the different curves available in the ‘Products’ section of our website.

2009-02-06 - JENS HAS STARTED WORKING

Jens Nielsen has arrived in Sweden after playng hockey in Ljubljana in Slovenia.
First week of February he started working for Isac Sport.
Same week he also made his comeback in Swedish hockey, in IFK Ore.
- Nice to be able to have the chance to help Ore to make it to division 2, Jens says.
In his debute for Ore he made two goals and two assist.
- Great fun, Jens said.

Jens is responsible for selling Isacs equipment in Scandinavia.
- A couple of coaches for Slovenia asked me if they could start to import Isac sticks for their clubs in Slovenia, Jens says.

2009-01-10 - JENS NIELSEN DRAFTED BY ISAC

The Danish puck magician Jens Nielsen begins to work in Isac Sport organization.
Jens will start working full time with the sale at the company based in Rättvik in Sweden.
Moreover, Jens now becomes a pro hockey player again.
Sunday January 11 he is debuting in his new Slovenian team Olimpija Ljubljana.
- I have a contract til the end of January, then we will see how it will be depending on how the team plays, Jens says.
Earlier in the autumn, he played in Borlänge in Division 1 and worked as a salesman at the newspaper Dala-Demokraten.
Now he will also change job. Jens will begin to sell Isac sticks and other products.
- It will be really fun, Isacs stuff is good, I have experienced that myself, Jens said.
- The new Super Light stick will be a success, Jens predicts.
- The Cobra is also nice, he adds.

Jens might even achieve a new customer base, by playing in Ljubljana. The team plays in the Austrian league.
- It is really interesting, Jens says.
His new coach is the former Leksands, HV 71 and Borlänge-coach from Canada, Randy Edmonds.
- Edmonds arrived in Ljubljana as the team had 5 points in 17 games, so it has clearly improved since he came to the team. Now they are five points from the finals, but it is quite a lot of matches left. So the club's goal is to get to the finals, says Nielsen.
Jens has 372 points in 552 games in the Swedish Elitserien and 149 points in 129 games in the Danish national ice hockey team.
In Division 1 team Borlänge ha got 27 points in 19 games.

2009-01-07 - SUCCESS FOR THE NEW ISAC-STICK IN DENMARK

In mid December, Isac made a successful visit to Denmark.
The team captain of Ålborgs IK, Bo Nordby and the team's Canadian player, Alexandre Jacques tested Isac's sticks.
Bo Nordby was very satisfied with the 2008 version of the Cobra Zero Zero 9s stick.

Alexandre Jacques tested Isac's brand new stick, the blue Super Light.
-- The stick has a better feeling than the Easton S17, which is the stick I've always liked best, Alexandre Jacques said.

Another player who was very satisfied and immediately ordered a large amount of sticks was a player from the Danish topteam Herning, Thor Dresler.
-- The best stick I've ever tested, exclaimed Thor Dresler.

2008-11-17 - ISAC IN RÄTTVIK FIXES COMPOSITE STICKS

Isac Sport's composite sticks are a growing brand in the hockey industry.
But the fact that the company purchased the franchise rights from Stick Fix, a Canadian based company to repair composite sticks in Sweden is a sign of their commitment to offer a very unique product for hockey.
We will use our knowledge of fixing sticks to keep developing high quality sticks for the developing to experienced hockey player.

- "We have been doing it since last summer" says Jimmy Bräck for Isac in Rättvik. Stick Fix Canada has its own chemist who has developed a special technique using very high quality composite materials to fix your broken hockey stick better than new.
Stick Fix gives us a unique knowledge of a sticks construction and provides us with the tools to make your stick up to 20% stronger than it was before.

- "We use same composite as they build airplanes with" says Jimmy Bräck. A stick can break anywhere and still be repaired without sacrificing the sticks original integrity.
This is good alternative for parents who otherwise have to spend big money on expensive composite sticks that can easily break. "Teams can also benefit by recycling their broken sticks using Stick Fix" says Bräck.

Visit www.stickfix.com to learn more about Stick Fix which has joined forces with Isac Sport to create a very unique product for hockey.

Former Tampa Bay Lightning's Andreas Karlsson chooses ISAC!